The marketing approaches to woo property buyers, especially from overseas, are shifting dramatically towards the use of advanced digital technologies to meet the challenges of the Covid-19 pandemic. Moving forward, more innovative ways of doing things could be seen. This new digital norm seems likely to prevail as demand eventually recovers from the country’s major markets, like France and South Africa,
Because of the pandemic, real estate developers in Mauritius and their marketing and sales agents have no recourse but to adopt ways to work in the safety of their homes. This remote working scenario, however, has not been a deterrent to effective client servicing. Thanks to new technologies, the real estate sector was able to function efficiently even amidst the lockdowns and quarantines.
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Benefits for buyers
In addition, the current innovations in technologies have also opened the opportunity for smart real estate investors to engage the market early. They can quickly have a handle on attractive windows of purchase, as economies are beginning to take healing measures. The government moves worth anticipating , for example, are the economic pump-priming measures to help restore consumer confidence, such as lower interest rates at easier credit terms.
Already, as one of the Mauritian policy makers’ responses to Covid-19, the central bank has slashed its repurchase rate to 1.85 percent. This cut represents the lowest level since the central bank launched this monetary policy mechanism and represents a bid to stimulate lending and economic activity in the island nation.
Captivating presentations
Aspiring buyers, at any given time, can likewise have well-informed picks on many properties available on the market. This courtesy of tech-savvy real estate developers who have produced virtual tours of some of their current developments.
Ki Resort, a project of the No. 1 luxury real estate developer in Mauritius, 2Futures, provides an exciting sample of a virtual visit not only to the residences in this development. The Ki Resort virtual tour also provides a visual feast on the various lifestyle attractions in Mauritius.
The beachfront property Manta Cove, another 2Futures development, also has an engaging virtual tour. It presents a captivating look at the property’s residences as well as amazing vistas of Manta Cove’s location in Tamarin at the Black River region on the west coast of Mauritius.
These advanced marketing tools in place have helped keep the real estate sector in most countries remain active even during the pandemic. Many real estate agents and their clients, whether international or domestic, have notably eluded the constraints of lockdowns and home quarantines. Video conferencing through apps like Zoom or Facebook Live have replaced effectively their face-to-face meetings to negotiate a deal.
Technology comes to the rescue in keeping real estate market engagement amidst the Covid-19 pandemic
In many markets overseas, technological tools, like electronic signatures, are also gaining acceptance to facilitate contracts or seal transactions. This practice adopted on the Mauritius real estate market isn’t a far-fetched idea, as the country has never been amiss at adopting new ways of doing things to hurdle challenges and further advance the nation’s growth.
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