The impact of Covid-19 shouldn’t bother much those holding or setting a stake in real estate investment in Mauritius. The property sector is fundamentally more stable than other market-driven industries, given that housing is a basic need.

Significantly, too, real estate is amongst the cornerstones which have elevated Mauritius as a high-income economy in the 2020-2021 World Bank ranking. The Mauritian government adopted several measures that contributed to this remarkable accomplishment.

The government initiated programmes like the Property Development Scheme (PDS) to create world-class infrastructures not only in housing. Its strategies to sharpen the country’s competitiveness also called for building lifestyle infrastructures to help draw top global investors and professional talents. The mould of PDS projects likewise manifests the government’s drive to foster sustainability and create a high-quality living environment.

Liverpool FC in a new marketing pitch

It’s likewise noteworthy that Mauritius continues to drumbeat on its merits as a destination for investors as well as tourists. Even before the pandemic, the government has lined up some marketing and promotion activities addressed to the international markets.

The most recent of these promotional efforts was a partnership with the Liverpool Football Club of England. The Economic Development Board (EDB) and the Mauritius Tourism Promotion Authority (MTPA) signed in July 2020 this partnership with the club.

This partnership shall run for three years, with the Liverpool FC as an endorser for the tagline “Mauritius, Unique Lifestyle.”  This catchphrase was adopted “to embody the true essence and aspirations of the country to attract inclusive and sustainable investments and businesses,” Hemraj Ramnial, EDB Chairman, said.  The tagline, he added, “evokes a feeling of comfort, security, and hospitality.”

Experts’ forum at Dubai World Expo

This new marketing pitch looms as one of the pegs for the scheduled participation of Mauritius in the World Expo set in Dubai. The organisers of this blue-ribbon trade event originally scheduled it for October 2020. However, they reset it to October 2021 because of the pandemic.

Before the postponement, the EDB was already organizing local industry experts as speakers in thematic sessions of the expo. Through them, the government hopes to expound more on the country’s merits.

Travel officials of the MTPA, meanwhile, have also been busy grooming the Middle East market. They hosted in August 2020 a 3D Virtual Tourism Exhibition specifically geared for this lucrative Arab market.

Promoting real estate likewise recently flowed along the same vein of virtual marketing. In June 2020, Mauritian property developers staged the first Mauritius virtual real estate show as a strategic marketing antidote to Covid-19.

Continue Reading :

Life’s more than a beach—Mont Choisy is a Mauritius property investment destination too

PDS property for rent groomed as best investment in Mauritius